Press Release / Lifestyle / The Extension Artemis Collections

The Extension Artemis Collections

In keeping with the interstellar theme, the extension of the collection will play with three key motifs: the sun, moon and stars, as seen in earrings, rings, bracelets, pendants and brooches. A central Forevermark diamond emerges as the definitive, cosmic element in each design. The extension intricately mixes yellow and white gold to create a classic style statement.

Sachin Jain, President, Forevermark India said, “We are pleased to present the extension of the ArtemisTM Collection designed by Bibhu Mohapatra who seamlessly blends the sensibilities of the East and the West. These elegant pieces go beyond traditional Indian jewellery and yet retain an heirloom value. Forevermark diamonds are amongst the rarest and have been formed over millions of years. Less than one percent of the world’s diamonds are eligible to carry the Forevermark inscription. These diamonds are said to be as old as the sun, moon and stars, so this collection has a powerful story to tell.”

This Artemis™ collection is for the evolved woman who appreciates fine jewellery. She believes these pieces are not merely for decoration; they represent a state of life together, allowing her to feel confident and empowered.

On the occasion, Bibhu Mohapatra, Designer says, "For me, diamonds have remained mystical, empowering and tell stories of their own. It has been an enriching experience to work with Forevermark and channel the DNA of my style with beautiful, rare and responsibly sourced diamonds. I’m happy to announce the extension of the Artemis™ Collection that will debut exclusively at Sawansukha Jeweller in Kolkata. The line is inspired by ancient vedic rites, retains inner balance and outer strength. With Forevermark’s commitment to ethical practices, I hope to continue our fruitful relationship.”

Siddharthaa Sawansukha, CEO and Head of Design at Sawansukha Jewellers says, “Every jewellery tells a story of love, passion and emotions that forms the core of a woman’s life. We at Sawansukha believe in capturing those emotions by having collections and designs at our store that are beyond best for the most discerning customer. It gives us immense pleasure to be an extension to the Forevermark family and have this beautiful collection – Artemis™ at our store. We absolutely adore the extension line created by Bibhu Mohapatra and are excited to offer this range to our clientele here in Kolkata.”

The extension of the Artemis™ collection comprises of 44 pieces and will be available exclusively at Sawansukha Jewellers, Kolkata: 9, Camac Street, Entrance Pretoria Street. Kolkata – 700017

ABOUT SAWANSUKHA JEWELLERS PVT. LTD.

Hailing from Bikaner in Rajasthan, The Sawansukha’s have been traditional diamond merchants for nearly 200 years. In the early 1970s, the first seeds of business were sown by Mr. Rupchand Sawansukha in Kolkata. Their chapter begins in 1995; the first showroom was inaugurated in Kolkata with an idea to redefine fashion trends in the form of jewellery. In 2005, Mr. Siddharthaa Sawansukha took up the reigns of the jewellery business.

Since its commencement, Sawansukha has been a pioneer in designs and quality as every product is crafted to a standard of excellence. The company has become known for its Eight Generation Trust and Designer Creations ranging from original international–style diamonds Jewellery to exquisite traditional gold sets and jadau pieces. The company has made a significant journey so far and fashioned a brand of its own.

Sawansukha Jewellers has been honoured with 19 National Awards in the jewellery industry. Sawansukha got selected as one of top ten Indian Jewellers by FICCI for Emerald for Elephant Show in 2011. Selected by Forever mark and created a piece for the “Indian Red Carpet Collection” for OSCAR 2012. Supermodel Karolina Kurkova adorns a Diamond Vine Ear Cuff by Sawansukha at Oscars’ View Party 2014.

Sawansukha Jewellers has also conceptualized and initiated the Sawansukha Institute of Gemology & Jewellery Design (Trust) in 2010 to impart design and technical skills to young aspirants. To further its commitments to developing Designer Jewellery Sawansukha launched the annual “Designer Ki Khoj” programme to unearth young talents from Eastern India for the Jewellery and Fashion business. For the Development of the society an initiative has been undertaken by a house of “Sawansukha Group” known as “BACHPAN” to promote education for the under privileged children.

Sawansukha Jewellers has its corporate office in Kolkata and 4 showrooms in Eastern India. The company is also having a corporate office in Mumbai.