Press Release / Automotive / Polaris enters Gods own country

Polaris enters Gods own country

Kochi: Polaris India Pvt. Ltd, a wholly owned subsidiary of Polaris Industries Inc., the world leader in off-road and All-Terrain vehicles today forayed into Kochi with the launch of their off-road vehicles. The price range of the lifestyle and the luxury product which starts from Rs. 2.86 Lakhs onwards will be available in Kochi through EVM Motors & Vehicles (I) Pvt. Ltd Commenting on the development, Mr. Pankaj Dubey, Managing Director, Polaris India Pvt. Ltd., said We foresee huge interest and business potential in the southern market and thus, are pleased to appoint EVM Motors & Vehicles (I) Pvt. Ltd as our dealer to offer our innovative products in Kerala.

He further added: With the launch of this dealership, we have made Polaris, Worlds No. 1 off road vehicle, available in each state of South India. We are already present in the state of Karnataka (Bangalore), Tamil Nadu (Chennai), Andhra Pradesh (Hyderabad) and now with the launch in Kochi, we have expanded our foothold in the state of Kerala as well. We are launching our flagship products including ATVs, Polaris Ranger, RANGER RZR Side-by-Side vehicles. Geographically, Kerala has a wide variety of terrains that make the off-road segment an area with a potential for exponential growth

Speaking about the market scenario, Mr. Dubey said, The specialised automobile market is at a nascent stage in India. Our principal aim is to sensitize the consumers and create a new market for the possible options available in recreational vehicles such as ATVs, RANGER, RZR Side-by-Side vehicles and snowmobiles and to generate more interest in these activities.
Mr. Sabu Johny, Managing Director, EVM Motors & Vehicles (I) Pvt. Ltd, said at the press meet, All Terrain Vehicles are creating a niche segment in India. We are very happy to associate with Polaris as it is a great brand known world-wide for its innovative off-road vehicles. We will provide world class off-roading experience to our customers in Kerala.


The product line the company is launching in Kerala is:
Sportsman ATVs Polaris Sportsman range of ATVs is the best way to enjoy the outdoors. These are affectionately termed quad-bikes. Through rain or snow, flat or hilly terrain, our ATVs perform at optimum levels no matter what the region or the season. It is available in premium (high quality performance), 2 Up (double seater) and value (more affordable) ranges.

Polaris RANGER RZR Side by Side: Polaris Ranger RZR Side by Side is the only sport utility off-roaders which are exclusively built for off-road activities. Polaris off-roaders deliver a razor sharp performance every time. There are four variants available: Only Trail (exclusively for hilly/mountain terrain), only Sport (for dune-surfing and riding in open spaces), only 4 Seat (worlds first 4-seater Side by Side) and Only Xtreme (Premium performance under all conditions).
Snowmobiles: Polaris snowmobiles promise to generate much excitement in India. They are available in Adventure, Crossover, Performance, Deep Snow, Trail Luxury and Utility ranges.

Polaris Range of Multi Utility Vehicles: The range of off-road vehicles offered by Polaris is undoubtedly one of the best in the market. It is designed to perfection for providing the maximum power, durability, higher loading capacity and superior maneuverability. The easy to use, hardworking multi-utility range of vehicles by Polaris is built specially for extreme performance and sturdiness. They are used in various industries as below

Defence & Police: Polaris Military vehicles are true solution for easy movement to military in tough off-road terrains like hills, forest, snow, water, marshy land, desert, rocky land etc. Built to match the tough working of the Defence and Police, reaching the unreachable, achieving the impossible has become easily attainable with the range of Polaris Vehicles. Polaris Light Tactical Vehicles will be most suitable in anti-insurgency, anti-terrorist & anti-naxal operations for quickest movement in guerrilla war strategies.

Agriculture: More ploughing power, tougher built, higher loading capacity, better maneuverability, and easy to handle, the agriculture range provides the option of achieving the maximum and best results for all farming needs.

Construction: The versatile, dependable and durable construction range helps in making the difficulties of construction easy. Designed for extreme conditions, these workhorses are available in a range of models to suit every requirement.

Tourism: Explore the unexplored, create new possibilities and enjoy the beauty of nature with the maximum comfort provided by the tourism range of Polaris.

Forest Patrolling: Ideally suited for deep jungles, marshy lands and rough terrain, Polaris range of vehicles will easily go in such areas. Forest Patrolling Range of Polaris will make sure that the journey is filled with possibilities and comfort.

Mining: Specialized designs, extreme power, higher loading capacity and easy to use Polaris Mining Range helps you in utilizing the available resources to give you maximum productivity with ease.

Adventure: Explore what few dare to explore, make the impossible possible, Experience the new definition of adventure created by the adventure range of Polaris.

Coastal Patrolling and Beach Rescue: Safety sees a new high with the Polaris range of beach rescue vehicles, which dare to go into the marshy lands reaching out to the aid of the needy right on the spot, in a faster and more efficient way.