Press Release / Technology / Mobile Value-Added Services Market Size, Segments, Growth, Key Players, Drivers and Trends by Forecast to 2023

Mobile Value-Added Services Market Size, Segments, Growth, Key Players, Drivers and Trends by Forecast to 2023

Mobile Value-Added Services Market Synopsis:
Mobile value-added services (VAS) are a group of offerings designed to enhance consumer engagement and enhance the brand value of the mobile service provider.  Numerous upgrades of smartphones thanks to smaller and stronger processors have made way for further storage options for VAS.
The global mobile value-added services market is anticipated to exhibit an 18.5% CAGR from 2018 to 2023 (forecast period), states Market Research Future (MRFR) in its latest report. It is predicted to touch a size of USD 1,047.6. million by the end of the forecast period.
The market is portended for massive growth thanks to offerings by entertainment, advertisement, and telecommunication sectors. Personalized experiences given to users according to their preference is likely to facilitate the Mobile Value-Added Services Market growth during the forecast period. The potential of advertising on these platforms owing to the migration of consumers to net-based applications from native messaging applications provides scope for the market to expand. But lack of telecommunication infrastructure can hamper the market growth.
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Competitive Landscape:
Key players profiled in the mobile value-added services market report include AT&T Inc. (U.S.), Apple Inc. (U.S.), Google (U.S.), Vodafone Group PLC (U.K.), One97 Communications Limited (India), InMobi Pte Ltd. (Singapore), OnMobile Global Limited (India), Mahindra ComViva (India), and Kongzhong Corporation (China). The efforts and strategies undertaken by these players are outlined to strengthen their core businesses.
The report offers a comprehensive analysis of these market participants and assesses their current standing in the market. Company history coupled with annual production capacity, profit margins, growth strategies, SWOT analysis, and novel R&D methods are discussed in minute detail.
Report Overview:
The report contains valuable insights attained by our analysts through a combination of primary and secondary research. The mobile value-added services market is studied in minute detail and segmented on the basis of solution, product, vertical, and region.
The segments and sub-segments are analyzed for the period between 2018 to 2023. The strategies by mobile service providers and their strategies to hold on to their existing consumer base are detailed assiduously. Furthermore, core services of key players are discussed along with their new strategies in respect to the upcoming trends.
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Segment Overview:
By solution, the mobile value-added services market is segmented into short message service (SMS), multimedia messaging service (MMS), and others. By product, it is segmented into mobile music and games, mobile wallet, mobile commerce, mobile advertising, email & IM, and others.
By vertical, the market is segmented into banking and finance, IT and telecommunication, media and entertainment, healthcare, government, retail, and others. The segments covered in the mobile value-added services market report is analyzed with respect to four regions namely – North America, Asia Pacific (APAC), Europe, and Rest-of-the-World (RoW).
Research Methodology:
At MRFR, analysts discern, accumulate, and collate important data through a combination of primary and secondary research. Primary research methods comprise interviews with prominent personnel and top-level executives of telecommunication companies. Secondary research encompasses scouring SEC filings, whitepapers, press releases, and paid databases to ascertain the valuation of the market.
Top-down and bottom-up approaches are conducted to attain a 360 degree perspective of the market. Segments and their sub-segments and their respective values are authenticated through trusted sources which can assist investor in making sound judgments.
Analysis Period

Base Year - 2017
Projection Period - From 2018 to 2023
Market Valuation - USD Million

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Intended Audience:

Manufacturers
Distributors
Research firms
Software Developers
Vendors
Semiconductor Manufacturers
End-user sectors
Technology Investors

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