Press Release / Education / Happy India

Happy India

IndiaFirst Life Insurance @ 5 launches Happy India

 To tap young change makers, nurture ideas into reality
 Focus on Education, Health, Energy Conservation, Security and Financial Inclusion
 Reaching over 500 schools across 15 cities
 Total grant of INR 12,50,000
 Supported by Bank of Baroda and Andhra Bank

Mumbai, November 18, 2014: Targeting to identify young change makers with innovative ideas and the zeal to create change, IndiaFirst Life Insurance announced the launch of Happy India a social change initiative for children in the age group of 11-16 years as part of the Companys fifth anniversary celebrations.

This initiative was announced at the companys Fifth Anniversary Celebrations by Mr Mohit Rochnali, Chief Marketing Officer, IndiaFirst Life Insurance.

Speaking on the launch of the initiative Mr. Mohit Rochnali, said We are extremely thrilled to launch Happy India as we complete five years of service to the country. India is witnessing winds of change. The new government is already implementing a series of initiatives to make India better - right from financial inclusion to Make in India to Swaach Bharat Abhiyaan. And now here is an opportunity to give students a chance to be part of this change by not just demanding it but actually creating it.

Happy India aims to search for Young Change Makers and support them in implementing their Ideas for Change. It will see participation from over 20,000 students from over 500 schools across 15 cities.

Young minds will identify social issues that bother them and present ideas on how they plan to solve these issues. IndiaFirst Life in turn, will support 25 best ideas for change with a grant of INR 50,000 each enabling these young change makers to create the change they dreamt of.

The initiative is being supported by Bank of Baroda and Andhra Bank, while the validation and process authentication is being overlooked by KMPG, the Knowledge Partners.

Our endeavour is to involve the future generation in the nation building activity. We hope this small step from IndiaFirst will lead to a giant leap for the nation as we will see hundreds of schools participating added Mr Rochnali.

These 25 best ideas for change will also be mentored by industry stalwarts innovators, social scientists and authors during the entire implementation phase and they include prominent names like Pramod Lele, CEO Hinduja Hospital, and Tamal Bandyopadhyay, Sr Editor, HT Media.


IndiaFirst will hold a Happy India national conclave in February when the 25 teams will showcase their projects to the audience of corporate honchos, key public figures and media. .

The efforts of these students will also be imprinted in the Young Change Makers compendium jointly created by IndiaFirst and Shristhi Publishers, inspiring future change. The compendium will also feature the Mentors perspective on the idea i.e. its impact post-implementation and ways in which this idea can lead to building a Happy India.

Students can participate in teams of 3 to 4 students. Schools can connect with IndiaFirst by logging onto www.happyindia.indiafirstlife.com or can e-mail us at happyindia@indiafirstlife.com.

Notes to the editor:
Stages
Stage 1 Enrolment
Stage 2 Idea Submission: Top 10 percent ideas will make it to the next stage
Stage 3 Project Idea Presentation: 25 best Project Ideas will be provided a grant of INR 25,000 each
Stage 4 Project Implementation: 40 days
Stage 5 National Conclave

Important Dates
Last date for enrolment: December 8, 2014
Last date for idea submission: December 10, 2014
Project Idea Presentations: December 20, 2014
Final 25 Projects announced: December 22, 2014
National Conclave: February 7, 2015

About IndiaFirst Life Insurance
Headquartered in Mumbai, IndiaFirst, with a paid-up share capital of INR 475 crore, is one of the country’s youngest life insurance companies. It is promoted by two of India’s largest public sector banks - Bank of Baroda and Andhra Bank along with UK’s leading risk, wealth and investment company Legal & General. Bank of Baroda holds a 44 percent stake in IndiaFirst, while Andhra Bank and Legal & General hold a 30 percent and 26 percent respectively.

IndiaFirst believes it can differentiate itself through simple, easy to understand products that are fairly priced and efficiently serviced.

Today IndiaFirst Life is present in over 1000 cities and towns across the country through 6000 partner bank branches. The company has covered over 2.7 million lives and have over INR 7.500 crore of AUM as on September 30, 2014.

Journey So Far
One of the fastest growing life insurance company in the country. Moved from 23rd position to 8th position amongst private life insurers.
Defied industry trend grew by 28% in terms of new business premium at the end of FY 2013-14
Over Rs.7,500 crore of AUM ensuring superior risk adjusted returns. Have consistently outperformed our benchmark indices
Over 2.7 million lives covered
Wide network with 6000 touch points across 1000 cities and towns
Over 31 awards won in a span of 5 years including three consecutive Celent Asia Awards
Ranked amongst the Top 100 Great Places to Work

Notes:
1. Ranked 8th position amongst private life insurers for new business premium. As per the IRDA website.
2. INR 7500 crore of AUM and 2.7 million lives as on September 30, 2014

For More Details:
IndiaFirst Life Insurance Concept PR
Neetu Gogi Rohan Hegde
M: 9004243454 M: 9820670345
e-mail: neetu.gogi@indiafirst.com
e-mail: rohan@conceptpr.com