Press Release / Health and Fitness / Consumers Invited to Take Control of Health Insurance Company

Consumers Invited to Take Control of Health Insurance Company

Denver, CO, May 20, 2014 Colorado HealthOP, Colorados first statewide health insurance CO-OP, has initiated a significant shift in how insurance companies are run, introducing greater member control into an industry that historically has had very little. The CO-OP announced today it is now seeking applications for its board of directors, inviting nearly 14,000 of its new Colorado members to run for a seat. The board of directors is elected by CO-OP members, and at least 80 percent of the board will be comprised of CO-OP members by the end of 2015. Board members will have formal decision-making authority to initiate changes in the CO-OP that will benefit all CO-OP members.

Because Colorado HealthOP is controlled by our members, and not by outside investors, the CO-OP will become what our members want and need it to be health insurance that is focused on improving the health of our members and the health of the communities we serve, said Julia Hutchins, chief executive officer of Colorado HealthOP.

In this trailblazing model of member governance, Colorado HealthOPs board members will be responsible for ensuring that member interests are reflected in the CO-OPs decisions and actions, with an ultimate goal of lowering costs and providing more efficient and valuable health coverage to Colorado HealthOP members. Specific responsibilities include strategic goal setting, providing input into budgeting and financial reporting, developing policies for CO-OP business operations and overseeing the CEO.

This call for applications represents a revolutionary time in healthcare, Hutchins said. Across the country, health insurance CO-OPs are doing for health insurance what the cooperative model has done for agriculture, electricity and countless other industries; we are introducing greater consumer control, improving efficiency and bringing consumer-demanded change to the healthcare industry.

Colorado HealthOP opened its board of directors application process on May 1, 2014. Members can submit applications until July 7, 2014. A Nominations and Outreach committee will review all applications and conduct two rounds of applicant interviews to develop a diverse slate of candidates that will be presented to Colorado HealthOPs members in August. Members will have the opportunity to vote for their board representatives in September and October. The new 11-member board will be seated at the CO-OPs annual meeting in October.

Colorado HealthOs founding board of directors, who will continue to oversee the CO-OPs operations until the new board is seated, is comprised of a group of volunteer healthcare professionals, policymakers and advocates.

About Colorado HealthOP
Colorado HealthOP is Colorados first statewide nonprofit health insurance CO-OP. As a member-governed alternative to traditional health insurance, Colorado HealthOP and its members are committed to providing affordable, quality coverage to individuals and employers interested in making a difference in their own health, their employees health and the health of their community. The CO-OP aims to improve health outcomes by putting the responsibility for consumers care back into the hands of its members and providers. For more information about Colorado HealthOP, please visit www.COHealthOP.org or call 720.627.8900.

Contact:
Anna Beaty
CSG PR
3225 East 2nd Avenue
Denver, CO 80206
303-433-7020
abeaty@csg-pr.com
http://www.csg-pr.com