Press Release / Business / Automotive Audio System Market Global Analysis And Forecast To 2025 By Type, By Application, By Technology

Automotive Audio System Market Global Analysis And Forecast To 2025 By Type, By Application, By Technology

The increasing need for a superior driving experience with voice-controlled assistance will augment the automotive audio system market growth. Bluetooth connectivity of mobile phones with sound system allows the users to control their music list and manage their playlist through voice-controlled applications. Siri, Cortana, Alexa, and Google Assistant are some of the most widely used voice-assisted applications for managing the user’s playlist.

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According to the survey conducted by Voicebot in 2018, around 77 million adults in the U.S. use voice assistants in their cars. Moreover, the manufacturers are engaged in developing voice-assisted music system, thereby driving the automotive audio system market growth. For instance, in January 2019, Spotify announced the launch of in-car music device with voice control assistance delivering music to users directly from its source platform.

Technological advancement & innovation in the automotive audio system market is the major factor augmenting the competition among players. The companies are engaged in introducing modern solutions that enhance sound performance and user convenience for playing their favorite playlists. Speakerless audio system is being widely adopted in the market due to its advanced features such as lower weight, reduced box volume, and low power consumption.

For instance, in October 2017, Continental AG announced the launch of a speakerless audio system, Ac2ated Sound, for automobile vehicles to considerably reduce the weight of sound systems. The speakerless system generates sound through surface vibrations. The sound waves are generated by compact actuators, which are replacing the use of loudspeakers, thereby augmenting the automotive audio system market growth.

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The growing adoption of head unit displays in sound systems to improve human interaction is accelerating the automotive audio system market demand. The technological advancement in the display unit is growing rapidly with the integration of modern features including voice commands, touch panels, customization of playlists, and voice adjustments.

Moreover, a rise in the usage of the device for navigation and making direct calls with Bluetooth connectivity to the cell phone will also drive the market growth. For instance, in July 2019, Sony Corporation announced the launch of XAV-AX7000 Car AV Receiver that includes high-power sound and smartphone connectivity features. The receiver features a display with an anti-glare capacitive touchscreen that allows the user to easily interact with the car’s audio system.

The key players in the automotive audio system market are Pioneer Corporation, Panasonic Corporation, Kenwood Corporation, Alpine Electronics, Inc., Harman International Industries, Inc., Sony Corporation, Clarion Co Ltd., Bose Corporation, JL Audio, and Blaupunkt GmbH. These companies are adopting various strategies and techniques to acquire a large customer base in the market. For instance, in November 2016, Samsung Electronics Co. Ltd. announced the acquisition of Harman International for USD 8 billion. This acquisition will allow the company to target the market with a wide range of audio solutions.

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