Press Release / Government / Alliance for Competitiveness could Boost the Marca Espana
Alliance for Competitiveness could Boost the Marca Espana
By Marca Espana on March 26 2013 | 573 Views
This group of businesses is made up of representatives of six industrial and business organisations.
Madrid, Spain, March 25, 2013 - This group of businesses is made up of representatives of six industrial and business organisations.
The automotive, cement, paper, oil, chemicals and steel sectors, which make up the so-called Alliance for Competitiveness and account for a large part of Spain’s GDP, have told the country’s Minister for Foreign Affairs, José Manuel García Margallo, that they will work together to promote the Marca España. Another of their objectives is to boost the position of Spanish companies in the European context and global market.
To do this, they have put forward various areas for work, including issues such as the environment, transport, energy, R&D+i and logistics. This “promising initiative”, as the various parties have described it, “is yet another sign of how the Spanish economy has in recent years thrown itself into the process of internationalisation, which is fundamental when it comes to competing in the global economy.”
García Margallo said the talks with the Alliance for Competitiveness were “yet another step forwards in the Ministry of Foreign Affairs and Cooperation’s economic diplomacy strategy”, in which collaboration and dialogue with the different business organisations is fundamental in order to increase the effectiveness of Spanish businesses in the global market".
Alliance for Competitiveness could Boost the Marca Espana
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