Press Release / Games & Entertainment / A Newly opened Toy Depot Vibgyor Marathahalli

A Newly opened Toy Depot Vibgyor Marathahalli

Vibgyor Marathahalli Toy Depot, is known for its educational toys and the transformation it has brought in the lives of todays technologically-thrilled children. There was a time when summer holidays meant leisurely reading books in a nook of a sprawling mango tree, tucking into homemade treats, painting and colouring in drawing books with colour pencils or crayons, swimming with friends, basking at the beach. The sweltering May heat would have no effect on enthusiastic children who would have to amuse themselves on their own with plasticine, creating pictures by block printing with a cut ladies finger or potato or board games like Monopoly, Scrabble, Ludo, Snakes & Ladders; as there were no icecream parlours, activity centres or fancy gadgets. Older children like teenagers would visit cornerside shops, to use the public phone and make plans for watching a movie this had its own flavor as the call would only give a minute per rupee and then automaticallydisconnect, unless another coin was inserted in time! Carrom and table tennis were languorous pastimes.for all age groups and making nimbu paani was the highlight of the day. (Microwaves and mobiles didnt exist back then!)

For Vibgyor Marathahalli Toy Depot, to flourish in this scenario, was easy. Until the birth of the CD and its related paraphernalia, enticing parents and kids with an interactive educational format and never-before sessions like book readings and home demos. Video games captured the market in an unprecedented wave, but despite this, books continued to hold sway.

However, Vibgyor Marathahalli Toy Depot, did not take chances. They knew the old word-of-mouty type of popularity would not sustain them and needed to change their marketing strategy by incorporating a novel method. Vibgyor Marathahalli Toy Depot, hired event managers and marketing experts to show them the way forward. Together they devised a calendar of events that would ensure steady footfall. For instance a puppet show was organized to familiarize children and parents with Origami and do-it-yourself (DIY) books and kits.

Fast forward to In January 2013. Vibgyor Marathahalli Toy Depot launched an in-house film studio, Whitlotus Productions, to handle multi-media production, films, TV shows, web series, live events and games, with the first animated project being Baxter wheels to the rescue. Vibgyor Marathahalli Toy Depot also has under development a live-action movie at Peakflow Entertainment, a Turbo charge movie, a car touring feature with Supreme and a Raching champs movie with Tiger Entertainment. On February 10, 2013, Vibgyor Marathahalli Toy Depot acquired Super Brands.