Press Release / Industry / A New Name for a Well Established Material - Airpop

A New Name for a Well Established Material - Airpop

Maaseik, Belgium, October 16, 2014 -- Expanded Polystyrene has had many names in Europe: Styropor, Styrofoam, PSE, Piepschuim or Polyfoam - to name just a few. We have now put an end to this variety. EUMEPS Construction proudly introduces a common European name for EPS: airpop® engineered air.

Why give a new name to an internationally established material like EPS? Simply because the name airpop immediately brings to mind what the material is made of: air. A lot of air. 98 % air, to be precise. Just a tiny fraction is made of synthetic material, which expands to 50 times its own volume. airpop® easily provides sustainable and affordable construction and insulation by keeping material costs, weight, CO2 emissions and heating costs low.

The airpop®-campaign is a joint industry initiative of EUMEPS, of European airpop®-converters, of their respective National EPS Associations and of European EPS raw material producers. The creative concept was developed by the communication agency Ogilvy & Mather, Frankfurt / Germany.

airpop® represents an industry of approx. 600 mainly small and medium sized converters in Europe. They process about 1.300.000 tons of raw material into airpop® products. The main applications are building and construction as well as packaging parts.

More information about airpop® at www.airpop.com.

About EUMEPS:
Founded in 1989, the European Manufacturers of Expanded Polystyrene (EUMEPS) is an association which supports the European EPS industry through National Associations. There are two interest groups within the organization: EUMEPS Power Parts and EUMEPS Construction. Both EUMEPS sections promote the advantages of EPS material and provide information about its versatility.

Contact:
E. Meuwissen
Secretary General
EUMEPS
Weertersteenweg 158, B-3680
Maaseik, Belgium
+32 89 756131
e.meuwissen@eumeps.org
http://www.eumeps.org